Experience

• Develop, execute and report on content strategy, public relations and social media plans for B2B clients
• Lead media relations efforts that regularly outperform goals and industry benchmarks
• Manage content calendars and write for trade publications, social media channels, blogs, email campaigns, video scripts and more, prioritizing customer personas, SEO, lead generation and thought leadership as appropriate
• Facilitate press conferences, tradeshow interviews, video/photo shoots, other events
• Launched the agency’s DEI committee and lead the creation of its newsletter

• Managed integrated marketing strategies to grow and retain patient bases at 25 family medicine, urgent care and specialty clinics
• Researched, developed and proposed operational changes, including a reminders program that saw a 39% response rate in its first year to generate nearly $2 million
• Wrote high-performing educational content for the e-newsletter and magazine
• Built target audiences and marketing campaigns in a CRM; reported on results
• Managed web content, social media pages and local listings

• Developed and executed PR strategies for B2B, B2C and nonprofit clients, including media relations, social media, content creation, event execution and more
• Supported marketing strategists in writing proposals, grant requests, and RFPs
• Planned, promoted and executed events for founder's nonprofit
• Managed internal events and the company’s charitable giving

• Collaborated with account teams to develop ad campaigns for B2B and B2C clients
• Wrote and provided creative direction for television, radio, video, email and direct mail
• Supported the internal marketing team with blogs and promotional content

• Assisted museum visitors and callers, tracked media coverage and updated the website
• Managed the box office for events and supported the gift shop

• Freelanced writing/editing, public relations, marketing, event planning, graphic design and advertising for a variety of small business clients